Choosing an email marketing tool directly impacts the performance of your email campaigns. These email marketing services have been around for decades. As part of online marketing, email marketing is still the most effective marketing strategy today when you consider Return on Investment (ROI).
About 3.9 billion people globally used email in 2019. According to a study by Statista, that number is estimated to grow to 4.48 billion by the year 2024. The ROI of email marketing is $42 for every $1 spent, according to Litmus’s “State of Email 2020” survey.
Also read, #8 Best Email Marketing Strategy 2021
Best Email Marketing Tools
The vast majority of good email marketing tools are paid for, except MailChimp, ConvertKit, SendInBlue, and AWeber which have free plans. However, most services have free periods so you can test and learn how the tools work.
|Service||Free Plan||Price||Money back|
|Constant Contact||Not||$ 20||Yes, 30 days|
|ConvertKit||Yes||$ 9.99||Yes, 30 days|
|AWeber||Yes||$ 16.15||Yes, 30 days|
|RD Station||Not||R $ 19.00||Not|
MailChimp is probably the best tool available on the market, especially for lay users. All the usability of Mailchimp looks very smooth and natural, you receive guidance during the process.
Constant Contact is also another very powerful and practical service. The user experience is quite simple, but it takes a little time to get used to browsing the campaign management tool.
SendinBlue has in your strength the usability very intuitive, but the account setup process and the first campaign take a while.
ConvertKit is very simplistic, maybe even very basic. You don’t have some modern features, like a drag-and-drop editing tool or a more comprehensive selection of templates, but you can get the job done quickly. In contrast, its clean interface can be a strong point for beginners.
AWeber is a good alternative, its interface could be better, but once you get used to the system, navigation is easier.
GetResponse has its process from start to finish simplified, it is easy to use and you have a ton of options along the way. However, the experience would be even better with an integrated image editor.
7. RD Station
RD Station is a Brazilian tool, it goes far beyond simple e-mail marketing, it is a complete marketing automation tool. With RD Station’s marketing tool you organize, communicate, and better understand your target audience.