Do you know that good content could lead your sales or business to the next level? It can increase your conversion rate upto 10% to 12%. It is that important even many multinational companies pay huge packages to their content writers, which is even more than half of their other employees. But before getting deep into content creation first understand the content creation meaning.
So the content is a form of expressing any information through a medium like a video, text, Or graphic. The content is always created with the intent of delivering the information to the audience
The creation of content means to put any valuable information in some formal structure. There are few standard forms of content, such as Blogs, Videos & Short stories, etc.
And there are many other forms of content that are very popular amongst youngsters like social media platforms. Such as Instagram Facebook, WhatsApp, etc.
People use to put posts, stories, and status on their social platform about their life incidences, experience, and thoughts. So actually what they are doing is nothing but putting out the short information on their social handles, that is actually a form of content creation but with an informal structure.
What actually Content Creation Meaning Is?
The actual Content Creation Meaning is to deliver any information in a structural format of the story.
There are a few types of delivering stories like:-
Videos
Blogs
Social media
Here is the next important thing that comes is how you can earn from both formal and informal ways of content creation. The answer to the question is descriptively important.
You can earn from the content that you have created by putting it on different platforms and monetizing those platforms accordingly. Like by Creating a blog and regularly putting content over it can be beneficial for you.
As you can earn by monetizing it through good AdSense or by affiliate marketing. To know more about affiliate marketing read the blog on, How To Do Affiliate Marketing? | How Can I Start With Affiliate Marketing?
A lot of people are consuming a huge amount of content on a daily bases, and also create content on the internet based on their taste and interest.
The same way people use to earn by creating video content and putting those videos on the platform like YouTube, Facebook, etc. So that they can grow the audience on their platform and can earn some money out of it.
Now let’s hit the next thing about ‘What is Copywriting?
Copywriting is the skill of writing or presenting content in such a way that it persuades the content consumer to take action the favor of the content creator. It is an art of writing sales-oriented copy to increase your conversion rates.
Hence this skill is mostly popular in the sales profession. So defining the copywriting in a single line definition will be like “salesmanship in print”.
People do writing cold emails, sales text messages, and letters to make the client interested in buying their product.
Professional copywriting consists of persuasive content. Which is capable of making a prospect client to take calls or take the deal or buy a product or service.
What Is That Makes Content Creators Different From Copywriter?
Talking about the differences both these professions are completely complementing to each other.
The major focus of a content creator is to create the attention of his viewers and subscribers around themselves so that they can showcase their talent to the professional which helps them to gain projects according to their skills.
In simple words, the content creator leverages their creativity in content creation skills to get new projects in which they are experts.
And on the other hand, the copywriters use to write the content, which leverages their skills to get the deal closed and make the contracts signed.
ABC of Copywriting?
As now we know that the copywriting is completely conversion-oriented content writing, so it becomes very obvious that it has a higher degree of professional tactics in writing such type of content.
So The “A” stands for “Attention”. The attention of the prospective client should be completely into the content. To increase the conversion chances it is very important to grab the attention of the lead or prospective client.
So to attract the client or to grab the attention of a prospect lead to the catchy subject line or headings which can be used in the cold emails or the text messages, which are sent to the prospect lead for the first time. This is the major reason why a good copywriting vis capable of increasing the sales of the businesses.
The next is ‘B’ which stands for Big Promises”, confused?
Let me clear basically after grabbing the attention of the lead you must through a most promising line. A line which can best describes your services per product in the best and attractive way could be more beneficial for you.
Suppose you have an App business that gives the people, access of gyms all around the world. Like conventional you would write“Get access to around the world gyms”
Then you must have line like “Why to stick to same, get access to any gym at any time around the world” got the difference? Similar way you can write your emails etc.
“C” Third but not the least the letter c is stands for “Call to Action” the strongest the cash call to action you have the more the chances you will get great conversion rates.
Most importantly you can not afford to confuse your leads or prospect clients, present your stand, or your ‘call to action’ with 100 percent confidence.
Repeat your call to action twice or thrice but not more than that. As that will make your prospect lead irritated on the whole copywriting.
Sandeep Singh is a co-founder of Genrk