What is a Lead?
A lead is actually a person who is interested in your products or services. The source of the lead could be anything or any platform. Like from word of mouth, through the website, through any kind ads campaign, or even through call.
Similarly, the digital marketing solution that you opt for really helps you in capturing such leads through the internet. As such a service really attracts huge traffic to your website ranking up your website and other sales portals and helps you in cracking more deals.
Also read, small business marketing ideas
What is Lead Generation?
Lead generation is the process of attracting leads, with the hope of conversion, followed by nurturing them with the intention of selling services offering and attractive deals.
There are different ways and strategies which people take in into account while executing their lead generation campaigns. Strategies used to generate contacts as leads these contacts are implemented.
The Lead generation actually builds trust within your audience by educating them about your industry and in a very genuine way.
Importance of lead generation
Be it a small startup business or a big multi-million business, everyone revolves around lead generation and their conversion. The most common thing between these marketing and management team of any company, the Lead Generation is the only common thing in small start-up or big venture and it actually gives meaning to even run a business.
Different Ways of Lead Generation
1) Lead Generation through Content Marketing
If you want to organically generate sales leads online, content is the way to go further in terms of generating the leads. It doesn’t matter if you are a B2B or B2C business.
Creating and distributing educational content about your domain is all about which content marketing involves.
Creating trust and authority around your business is what content marketing helps you the most and not just to increase your sales, of your products and services.
What you should not do in Content marketing?
Suppose if you are Web Designer. And If you write about why your web development service is better than some other brand, it’s just another product being pushed on the internet indirectly by you.
Instead of that you must, provide answers to questions that most of the businesses are constantly asking. Tell them if you write a blog about how websites in general help businesses manage their leads better.
Your blog is written well can be the content they’re looking for.
It automatically gets people interested in who you are and what you do, and now you have a conversation starter for your business.
2) Lead Generation through Pay per Click Advertising
Another and easiest way to get on your prospects’ radar is to advertise with Google and Facebook ads to get higher on search engine results pages for relevant keywords and social media.
The keywords with which you want to be associate Or target with advertising, hence this technique gives you greater control overreach the relevant audience.
As the name implies you only pay when someone clicks on your link. Many times, as the potential client is often searching for a specific solution hence Pay-Per-Click (PPC) provides higher quality leads.
In addition, as traditional print advertising when compared to PPC Or digital advertisements the PPC performs great. As they are completely trackable and typically less expensive than print.
3) Lead Generation through Website
Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal.
In generating leads the most of the professional services websites are not designed in such that way.
Almost most of the professional service website are anti-lead generators.
Visitors will go elsewhere if they don’t understand what you do or what service you have for them. Hence you must have a website with amazing user experience and your intent must be clear.
4) Lead Generation through Online Networking
This technique is actually called “Social Media Networking”. The platform you choose is not the essence of social media but it is all about the reach and engagement of your audience with you and the quality of connection your share with your audience.
It is still majorly about making the right connections with the relevant people. But definitely the style of interaction may be different from Twitter to LinkedIn to Facebook,
Online networking with traditional business networking, can thrust your reputation and referrals association and brings you in the new race of growth at full potential.
4) Lead Generation through Case Studies
The case studies on the industries which your business belongs are the best and the proven online lead generating strategy. You can proceed with this at your initial stages when you are not privileged with a well-organized network in the industry in which you trade.
You will get two-way benefits from these case studies
First, these case studies will have tremendous engagement and hence can give a great number of leads.
Second, they strengthen your online brand to boost your credibility. Targeting the exceptional interest to your target client groups could be a game-changer for you while choosing your topics of the case study.
Lead generation is like a switch when you turn it on the fan of prospects gets turned ON and you receive the cool air of sales. 😊
I hope you received some insights from this.
All the best…
Sandeep Singh is a co-founder of Genrk