It’s pretty fascinating how the platforms of social media have evolved and aligned with our lives. Now that we have such a great opportunity to be a part of a global state via the internet and all these numerous, creative, and super-handy platforms, we must look at the added benefits that can be availed through them.
I guess you must have wondered since the advent of these social media platforms “how to use these platforms to generate more sales” or maybe “how to create a guided path to purchase through your social channels”. Because it has become increasingly popular to create a social media page and crowd it with your offerings. But do you think that this flooding of social media would bring you more leads?
So, while it is an excellent idea to go on these platforms, pause. And think about it, who likes to be sold right up in their faces. I mean, mostly the first thing we think of when someone tries to sell us anything is that we’re being ripped off. So, as a digital marketer, you see right there is our first problem. We all like to buy stuff, but feel violated if sold.
But here’s the catch, you just need a well-thought-out and focused approach to achieve greater leads through these platforms. In fact, according to E-consultancy, social media is one of the top five marketing platforms for generating a positive return on investment. But there is a method to naturally share who you are and what you have to offer; with an audience in a meaningful way.
Our main goal is to generate better leads without being pushy or sounding too sales(y) to our customers because instead of deriving sales we’ll get nothing but a label of a fraudulent seller. So, let’s take a look at the following approach towards amplifying your presence on social media and build a well-suited marketing strategy to get those sales rolling.
Also read, Do’s & Don’ts Of Social Media Marketing
Locate Where Your Audience Is
First, research your target demographic to see where they are most active. You can choose to be everywhere, but that could take a long time. The most basic rule of social media marketing is to target your audience on channels they utilize. You can’t expect to find your target B2B customers by just signing up for Instagram.
Sprout Social discovered that the 18-29 age group controls all major social media networks, including LinkedIn. You’ll have a better chance of reaching your target audience if you’re on the correct social media site, which again increases your odds to generate better sales.
An excellent tool for figuring out the presence of your target audience is “Keyhole”, choose a popular hashtag that your competitors are utilizing in their advertising campaigns, conducting a search on Keyhole.
So we know that a “lead” is simply a potential buyer who is interested in your product or service and is in the early stages of the purchasing process. But we also need to categorize our traffic into actual leads, potential leads, and window-shoppers.
- Actual Leads: These are your main prospective buyers, who are ready to buy your offerings.
- Potential Leads: These are the ones who want to buy something resembling your offerings but may look at more than one place. So, basically, you need to convince and convert them.
- Window Shoppers: Then there are these people who might have stumbled upon your pages by accident and don’t really want what you have to offer. These are the ones you need to send them on their way.
Now, I’m going to list a lot of ways to attract them in the next step but you also need to understand it is more of a trial-and-error method rather than just a sure short path to success. You’ll have to figure all three types of the crowd through your social media statistics and figure out what clicks with your target audience the most.
Avail The Features Of Social media
First things first, you need to start with building up a full-proof strategy that covers pretty much every useful feature to generate more leads. Following are some of the most common features that I find very useful while planning a Digital Marketing Strategy:
1) Objective Landing Page
Undoubtedly, your product or service has numerous advantages that will assist your consumer persona in a variety of ways. Your landing page must clearly and appealingly express those benefits. (Landing Page is the face of your business. It is the first thing that a customer will see as it visits your social media account)
The headline refers directly to the visitor’s previous experience and promises to remedy his problem. Then it lists three advantages that a person will receive if they sign up.
Your landing page should only have one call to action: sign up for a trial, download an ebook, or arrange a call–and it should be very visible, with no distractions or additional buttons that can lead users to other pages. The sole aim of a well-designed landing page is to convert the visitor into a lead by collecting his or her contact information.
Secondly, establish an action plan, including staff roles for social media duties as well as a posting timetable. It is very crucial to be regular on these platforms because algorithms only understand good and regular traffic.
2) Entice Your Audience by Educating Them with Valuable Content
Brands may use social media to present their audiences with bite-sized, yet valuable, content. This information should be interesting to your audience and persuasive enough to persuade them to buy anything. You should ideally include instructions and how-to articles.
Making use of “informational” content gives your product Including this type of “informational” content in your marketing gives your product a broader context and gives potential buyers ideas for how to use it. It also gives your target customers more reasons to consider purchasing your goods, potentially resulting in more conversions.
3) Invest in Advertising via Social Media
Even if you’ve discovered the ideal social media channel for engaging your target audience, your marketing efforts may fall flat if they’ve never heard of you. Investing in social media advertising will ensure that they are aware of your brand.
Every social networking platform gives you the choice of running advertising or promoting your content. This will increase your brand’s visibility among a relevant target demographic. Increased visibility will increase your chances of generating sales through social media.
LoveBook, a gift book publisher, used Facebook advertising to develop video ads that resulted in three times greater sales rates. They saw a 57 percent boost in return on their social media advertising expenses while spending 53 percent less on other platforms.
4) Utilize Social Media Influencers
If you want to increase your social media sales, you need to tap into the power of social media influencers. Encourage them to include your product in their images or videos strategically, or have them tell unique and interesting stories about your company. You can also work with influencers who will provide honest product reviews and/or tutorials and how-to material for your product.
Influencer marketing is a popular marketing strategy because it is effective. The survey also discovered that people’s trust in influencers is comparable to their trust in their friends. This simply proves that using social media influencers to promote your brand and products will almost certainly result in increased sales.
To locate and engage with suitable social media influencers for your brand, you can use influencer marketing platforms, like Grin.
5) Simplify Purchase Process via Buyable Pins (Use Rich Pins, as well)
Because Pinterest is such a visually oriented site, it is an ideal venue for marketing your products. According to Shopify, sales generated by Pinterest ads/postings have a greater average order value than sales generated by other major social media sites.
When utilizing Pinterest to sell your items, it’s a good idea to use Rich Pins and Buyable Pins to make the purchasing process easier. Rich Pins can be used to highlight crucial information about your product or service, making purchasing selections easier.
As you can see, most of these suggestions revolve around gaining your target audience’s trust through other people – influencers and customers alike. You should also make sure that your brand is well known among the right people. Use the opportunity to create material that will engage, intrigue, and compel potential customers to test your products or services.
When the option is available, it’s also critical that you make purchasing your products through social networking networks as simple as possible. The idea is to eliminate any inconveniences or processes that can deter customers from making a transaction.
Hetvi, works as a Product Associate at Refrens.com – India’s most powerful platform for freelancer’s finances and growth. She has worked for some renowned companies as a Brand and Digital marketing associate.