Search Engine Optimization is the technique of driving organic traffic on a particular website by optimizing the website as per search engine terms and building authority for the website. SEO practice increases the visibility of the website for web search engine users. And this results in huge unpaid traffic on the website.
Here you have to understand the difference between the type of SEO and SEO strategies. The ‘types of SEO’ refers to the nature of the SEO tactics used whether they are of spamming, harming, or manipulating the conventional practices, or obeying the rules and guidelines by Google.
Generally, such types of Search Engine Optimization practicing consist of all the aspects of the nature of the SEO strategies. And usually, they don’t obey the rules or any kind of guidelines the google and violate the Google guidelines to rank higher in the search engine.
Here in this blog will we talk about the types of SEO practice we do generally and what are the internal structural breakdowns of these types of SEO. There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO
In this blog, you will find all three different types of Search Engine Optimization.
Also, read Internet Branding | What Is Branding On Internet?
On-Page Search Engine Optimization
In on-page Search Engine Optimization, the one thing that matters the most is the content of the website. This includes the optimization of every individual page on the website. On-page SEO is a great factor to help search engines in understanding the context of the website to provide the user with a valuable result that people would want to find.
The on-page SEO includes
Keyword Research: Finding out the best and right keywords to target on a page of content. To attract the desired audience the focused keywords play an important role.
Content Creation: By creating content on highly focused keywords, the traffic is drive on the website.
Keyword Optimization: Using the target keyword in all the right places and using good Meta tag SEO.
You can use different tools to help yourself with all aspects of on-page SEO. For keyword research and content creation, you can use SEMrush, it is one of the best SEO tools available in the market right now.
Use this tool to find relevant or low-competition keywords to target on your site, according to your desire and requirements.
You can also utilize Ubersuggest and Google Keyword Planner for researching keywords. Also checkout the research paper writing tool.
You can also use the On-Page SEO analysis tool to review On-Page SEO of individual pages on your site. This will help you make your content rich in targeting keywords and enhancing the quality of the content.
Technical Search Engine Optimization
In general, Technical Search Engine Optimization refers to the non-content elements or the technical elements of the website. Basically the technical search engine optimization really means the optimization of the backend structure of the website, and also it improves the foundation of the website.
It includes strategies to improve a site’s backend structure and foundation. While doing the technical SEO one should keep in mind the user experience of the website and building authority for the website.
As the user experience determines the engagement rates and has greater precedence when it comes to the ranking of the website. Other and the most important factors which are way more important for your website that you must implement and consider while doing technical SEO are given below.
Site speed
Mobile-friendliness
Indexing
Crawlability
Site architecture
Structured data of the website
Security
Off-Page Search Engine Optimization
The techniques of enhancing the influence a relationship of your website with other website is called the off-page SEO. Off-Page Search Engine Optimization is intended to build the website authority and reputation on the search engine. So that it could become trustworthy and ideal among the users.
Most of the SEO Experts desire to have as many as backlinks as possible from high traffic websites which are called high-quality backlinks. You can also use the backlink checker (SEMrush) to find the backlinks of your competitors so that you can have the backlinks from the same websites by submitting the guest post on those websites.
Conclusion
In the end, Search Engine Optimization is a very vast field and now in 2020 also it is one of the best ways to drive website traffic organically. Hence utilize the different types of SEO tactics to improve the visibility of your website in the eye of Google.
We will be soon coming with a series of SEO blogs where we will teach you to step by step how to do SEO for the website.
All the best….
Sandeep Singh is a co-founder of Genrk